
Exploring how digital spaces shape the way we communicate across cultures
A MODL2250 Digital Communications Project
Welcome to Global Platforms, Global Voices, a website devoted to examining how the most powerful digital platforms in the world influence cross-cultural communication. This website explores the hidden workings of digital communication through personal reflection, scholarly research, and a group podcast that uses Justin Bieber's Instagram and TikTok as a case study. The same question permeates everything, from the comment sections of a worldwide superstar to the platforms we use on a daily basis, who gets to be heard and who makes the decisions?
Are you prepared to explore?
This is what awaits you...
My Digital Landscape
Have you ever thought about what your digital interactions reveal about you? Dive into a map of my digital world and join me for a close analysis of an interaction I encountered, discovering what our semiotic choices say about culture, identity and context.
The Podcast
Tune in to our group podcast where we explore and compare Justin Bieber's Instagram and TikTok through the lenses of media, semiotics and interculturalism. From concept to recording, discover our process, findings and what we learned along the way.
Adami (2017) argues that communication is always multimodal, meaning is made not just through language, but through the combination of image, sound, gesture, and design that every platform uniquely shapes.
Adami, E. (2017)